The FET is a 10- to 11-percent tax manufacturers pay on the first sale of firearms, ammunition and some archery equipment. The tax is part of the 1937 Wildlife Restoration Act, more commonly called the Pittman-Robertson Act. Archery equipment was added to the FET in 1972. Since then, bows, arrows and all equipment attached to a bow to shoot archery are subject to the FET. Revenues generated by the FET are collected by the IRS and sent to the U.S. Fish and Wildlife Service, to distribute to state wildlife agencies for habitat restoration, hunter education, wildlife research, public-access programs and other high-priority nationwide conservation projects. The FET helps boost the archery and bowhunting industry by ensuring people have places to hunt and animals to pursue, which helps create more foot traffic and generate more revenue for archery store owners. This course provides an overview of the Excise Tax and highlights resources available to ATA Members to help navigate their requirements under the tax law.   Read more

The Archery Academy model puts participation first! This course will walk through the experiences of an ATA Member Retailer who utilizes the academy model in her business so you can learn and gain insights into how this approach could be put to work in your range or retail operation. Learn what type of facility and staffing is required to operate an academy How do product sales incorporate into this model? Things to consider when planning and implementing an academy into your business Potential challenges and ideas on overcoming them   PRICING:  FREE for ATA Members Read more

This bundle includes the ATA Compound Bow Certification, Crossbow Certification, and Recurve Certification courses. Read more

  Empower your shop. Support youth archery. Grow your impact. This purpose-driven course is designed specifically for archery retailers who want to make a meaningful difference in their community while strengthening their business. Learn how to effectively implement and manage NASP®-approved equipment and become a trusted partner in youth development through archery. Learn how to stock, manage, and promote NASP®-approved gear that meets standardized program requirements. Discover how offering NASP®-compatible products can expand your customer base, increase sales, and foster long-term relationships with schools and families. Gain insights into the design, purpose, and value of standardized NASP® gear—why it matters and how to communicate it effectively to your customers. Position your store as a recognized, trusted hub for youth archery by actively supporting NASP®.   PRICING:  FREE for ATA Members   PURCHASE INCLUDES: Friend of NASP® digital logo for marketing purposes Friend of NASP® window decal Feature icon on the ATA Store Locator   Read more

Get insights on all the factors you need to consider when creating your business structure, how it may evolve over time, and what you should expect when it's time to exit. Read more

Effectively managing your inventory starts with knowing your numbers. How does carrying inventory for a longer period of time affect your bottom line? Is buying larger quantities the right move for your store? In this course, you will learn tips and tactics to understand how to make inventory decisions based on strategy instead of guesses.          Paths to Profitability Understand the key metrics to determine how inventory is generating profit for your business. Inventory Carry Costs How long can you afford to keep inventory in the store and remain profitable? The Complete Inventory Cycle From making the purchase to merchandising to selling, get a complete overview of how inventory should be managed throughout its entire time in your store. PURCHASE INCLUDES: On-Demand Access to ALL Course Materials Access on any device with a web browser Additional Reference Documents Read more