View recordings of some of the best sessions from the 2025 ATA Show Morning Seminar Series. Learn fron industry experts on topics that matter to your business.   Presenters for 2025: Business Operations Excellence Randy Walk (Former President - Hoyt Archery) Mike Meiran (Pnuma Outdoors) Archery Tech George Ryals IV (Last Chance Archery) Eric Griggs & Cody Hall (GAS Bowstrings)   PURCHASE INCLUDES: Unlimited access to recordings of all sessions from the 2025 ATA Show Access on any device with a web browser   PRICE: ATA Members - $100 Non-Members - $500 Read more

Being successful in the archery industry takes more than just a passion for the sport. You've got to know the ins and outs of operating a business, helping your customers succeed, and marketing to reach new audiences.    The Archery Industry Masterclass includes four separate tracks with expert presenters to give you and your business a foundation for success:      Business Operations Hank Yacek (Point of Impact Group) Paul Black (Odin's Innovations) Coaching Larry Wise (Level 5 Archery Coach) Marketing Strategies Michelle Scheuermann & Melissa Bachman PURCHASE INCLUDES: On-Demand Access to ALL Pre-Recorded Course Materials Access on any device with a web browser Read more

Being successful in the archery industry takes more than just a passion for the sport. You've got to know the ins and outs of operating a business, helping your customers succeed, and marketing to reach new audiences.    The Archery Industry Masterclass includes four separate tracks with expert presenters to give you and your business a foundation for success:      Business Operations Randy Walk (Former President, Hoyt Archery) EJ Saunders (Blaze Digital Solutions) Steven Shipe (Barnes & Thornburg LLP) Coaching Jeff Greer (Music City Archery) Guy Krueger (USA Archery) Archery Tech George Ryals IV (Last Chance Archery) Marketing Strategies Jack Patterson/Braden Gellenthien (Straight Shooter Archery/Ignited Services)​ Kelsey Burkhart/Mike Walston (QuickFire/Peak Strategic Insights) PURCHASE INCLUDES: On-Demand Access to ALL Pre-Recorded Course Materials Access on any device with a web browser Read more

Bundle includes enrollment in the ATA Bow Technician Certification and Crossbow Technician Certification Read more

The ATA Bow Technician Certification program gives you the knowledge and skills to be a safe and competent bow technician in the archery pro shop setting using the industry standard and best practices. Please See the "Live Learning" Calendar for Upcoming Practical Sessions Students will sign up for (1) Half Day session to complete their practical, and should be prepared to complete a full bow setup using information from the online course.   The ATA Bow Technician Certification online course includes video content, quizzes, and additional resources covering the following:  Essential Background Knowledge Basics of Proper Shooting Form Compound bow parts, design, and function Understanding draw force curves and arrow speeds Tools of the Trade Safe use of bow shop tools and equipment such as hand tools, draw boards, and bow presses Archery Technician Skills Complete compound bow setup including: Installation of a peep sight, D-loop, arrow rest, sight Bowstring and cable replacement Cam timing, adjusting draw length and draw weight Paper tuning Arrow selection and building To complete the certification, students must complete all required online course materials and pass an in-person practical assessment. During the practical, students will be required to demonstrate their ability to execute all tasks covered in the online course.    PURCHASE INCLUDES: On-Demand Access to ALL Course Materials In-person practical assessment with ATA designated instructor(s) ATA Bow Technician Certificate (upon completion of requirements) Supplemental Resource Videos and Documents Access on any device with a web browser   Pricing: $600/person **AN ADDITIONAL FEE OF $200 IS REQUIRED WHEN SCHEDULING A PRACTICAL DIRECTLY WITH AN INSTRUCTOR. ATA HOSTED PRACTICALS ARE OFFERED SEVERAL TIMES THROUGHOUT THE YEAR AT NO ADDITIONAL COST** Discounts available by purchasing Certification Course Bundles REFUND POLICY Practical Assessments hosted by the ATA are filled on a first come, first serve basis. Online course content must be completed to reserve a practical spot. Enrollment in the program does not guarantee placement at a specific practical session. If less than 25 percent of the course content is completed, you may submit a request without reason via email. Your enrollment fee will be refunded to the original form of payment unless expressly agreed upon otherwise. If 25 percent or more of the course content has been completed, no refunds will be given. AGE REQUIREMENTS &  WAIVER OF LIABILITY All participants must agree to a Waiver of Liability before proceeding with the course. Participants under 18 years of age may enroll, but must be 18 at the time of the practical assessment.   Read more

The ATA Crossbow Technician Certification program gives you the knowledge and skills to help your customer choose an appropriate crossbow, complete routine maintenance tasks, and diagnose the causes of equipment problems. Please See the "Live Learning" Calendar for Upcoming Practical Sessions Students will sign up for (1) Half Day session to complete their practical, and should be prepared to complete all skills and techniques covered in the online course. The ATA Crossbow Technician Certification online course includes video content, quizzes, and additional resources covering the following: Essential Background Knowledge Crossbow Styles Crossbow parts, design, and function Understanding proper crossbow shooting form Safe crossbow operation Tools of the Trade Safe use of bow shop tools and equipment such as hand tools and bow presses Crossbow Technician Skills Crossbow Assembly Scope Mounting and Adjustments String & Cable Changes Cam Timing Choosing a Proper Arrow Efficient Sight-In Process Troubleshooting and Equipment Problem Diagnoses To complete the certification, students must complete all required online course materials and pass an in-person practical assessment. During the practical, students will be required to demonstrate their ability to execute all tasks covered in the online course.   PURCHASE INCLUDES: On-Demand Access to ALL Course Materials In-person practical assessment with ATA designated instructor(s) ATA Crossbow Technician Certificate (upon completion of requirements) Supplemental Resource Videos and Documents Access on any device with a web browser   PRICING: $600/person Purchase this course and the Bow Technician Certification course for only $995 (Enter Discount Code BOWCOMBO at Checkout) REFUND POLICY Practical Assessments hosted by the ATA are filled on a first come, first serve basis. Online course content must be completed to reserve a practical spot. Enrollment in the program does not guarantee placement at a specific practical session. If less than 25 percent of the course content is completed, you may submit a request without reason via email. Your enrollment fee will be refunded to the original form of payment unless expressly agreed upon otherwise. If 25 percent or more of the course content has been completed, no refunds will be given. AGE REQUIREMENTS & WAIVER OF LIABILITY All participants must agree to a Waiver of Liability before proceeding with the course. Participants under 18 years of age may enroll, but must be 18 at the time of the practical assessment. Read more