This event takes place on January 6, 2027 at the Indiana Convention Center. Are you looking to get more hands-on experience prior to your ATA Bow Technician Certification practical? Or do you just want to work on refining your skills with the help of an experienced technician? This workshop gives you four hours of direct access to some of the best instructors, tools, and equipment in the industry. Participants can choose to work on compounds, crossbows, recurves, or any combination of equipment to grow their technician skills. Particpants may choose to work on compound bows, crossbows, recurves, or any combination of the three. All equipment, tools, and supplies are provided by ATA.   This workshop DOES NOT satisfy the requirements of the ATA Bow Technician Certification Program. Read more

Are you at the beginning stages of creating a retail business in the archery industry or maybe looking to pump some new life into an existing business? While there is no single method to creating a successful archery pro shop, there are key areas in which you'll need to spend time strategizing and planning in order to give your business the best chance of success.  This course includes video content to help guide you through a planning process where you will answer important questions about what you want your business to be and how you will create a framework to achieve those goals.    Topics Covered Business Plan Creation Setting Goals Developing Standard Operating Procedures Store Setup Merchandising Choosing Vendors and Selecting Inventory Profitability   Read more

This course is available only to ATA members who have already successfully completed the ATA Bow Technician Certification Course.  In this course, you will gain an understanding of how the Bow Technician practical assessment is conducted and how you can begin to administer this portion of the program for aspiring technicians.  At the completion of this course, you must also attend an in-person training session during ATA Show Week to have your name added to the list of approved practical instructors. Read more

Whether you own an archery pro shop or work behind the counter, understanding USA Archery and its programs can be a game-changer for your business. This course is designed specifically for archery retailers who want to do more than sell equipment — you want to build a thriving local archery community. We'll walk you through USA Archery's core programs, coach and instructor certifications, and how you can ensure you've got the right gear to serve archers. You'll discover how supporting youth programs like Junior Olympic Archery Development, and connecting customers with certified instruction can drive repeat traffic, deepen customer loyalty, and open new revenue streams you may not have considered. By the end of this course, you'll have a clear, actionable plan to align your pro shop with the nation's governing body for the sport — turning your passion for archery into a stronger, more connected, and more profitable business. Read more

This bundle includes enrollment in the ATA Compound Bow & Recurve Bow Technician Certification programs. Read more

Being successful in the archery industry takes more than just a passion for the sport. You've got to know the ins and outs of operating a business, helping your customers succeed, and marketing to reach new audiences.    The Archery Industry Masterclass includes four separate tracks with expert presenters to give you and your business a foundation for success:      Archery Tech ​Frank McDonough Paige Pearce Business Operations Hank Yacek (Point of Impact Group) Coaching Guy Kreuger (USA Archery) Marketing Strategies Michelle Scheuermann (Bulletproof Communications) PURCHASE INCLUDES: On-Demand Access to ALL Pre-Recorded Course Materials Access on any device with a web browser Read more